Do what the Peoria Chiefs of the Midwest League is doing! Got six grand, you could have a ballpark named whatever you want it to be named.
From the Peoria-Journal Star:
Unable to sell permanent naming rights to O'Brien Field for the time being, the Peoria Chiefs are doing the next best thing.
The Chiefs are selling "Naming Rights for a Game" to the Downtown ballpark. It is believed to be the first such promotion in Minor League Baseball.
"We've been talking about it for a couple of weeks," Chiefs president Rocky Vonachen said by phone Monday evening. "We put together a decent plan we can sell, and it's something fun and unique we can do with the naming rights."
For $6,000, businesses get signage on top of each dugout, mentions in the Chiefs radio broadcasts and over the park's public address system, a 30-second commercial on the video board, 50 tickets to that night's game and the opportunity to distribute promotional material to fans.
JMP Note: Maybe a major radio giant can hold a pay to be a DJ or talk show contest on a regular basis.....better option than laying off 2,400 employees nation-wide eh?
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